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"We make a living by what we get, but we make a life by what we give." - Winston Churchill

Financial Education

Financial Education Center > Paying For College
Developing a Funding Strategy
  • Pre-Funding the Cost
  • Your Pre-Funding Strategy Depends upon where You Are Now
  • Monthly Investment Program
  • Your Investment Objective
  • Understand Risk
  • Basic Strategies
  • How Is Investing for College Different from Other Investing?

Understand Risk

There are several kinds of risk. The two that we will discuss here and that you need to consider are market risk and inflation risk.

  • Connect with a Financial Advisor

Market Risk

Cash-type accounts (bank accounts) are designed to provide safety of principal. You put a dollar in—you get a dollar back with some interest. The value of your account increases because your principal earns interest and your interest earns interest.

Bonds, or notes (less than ten years to maturity), are designed to pay you a fixed rate of interest over the life of the bond. They typically pay a higher return than cash accounts. When the bond comes due (matures), you get your principal back in full (assuming it doesn't default). Prior to maturity, the value of the bond can go up or down depending primarily on the direction of interest rates.

Common stocks offer the potential for even a higher rate of return; but the value of your investment is subject to even greater volatility over the short-term. The stock's volatility is subject to market conditions and the financial well-being of the company you've invested in.

To sum up, market risk is the measure of how much the value of your investment can vary.

History shows us that investing in common stocks means that risk in the short term is greater than the risk in the long term. It suggests to those who need their money soon, not to invest in stocks.

Inflation Risk

The higher the inflation rate, the higher the cost of college will be when your child attends. If you do not put your money in investments that stay ahead of inflation, your college investment strategy will not be effective because your investments will actually lose value over time.
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Not FDIC Insured Not Bank Guaranteed May Lose Value
Not a Bank Deposit Not Insured by Any Federal Government Agency

NHTrust is a trade name of New Hampshire Trust Company. Brokerage services are offered through Osaic Institutions, Inc., Member of FINRA/SIPC. Investment and insurance products are subject to investment risk, including the possible loss of value. Products and services made available through Osaic Institutions are not insured by the FDIC or any other agency of the United States and are not deposits or obligations of nor guaranteed or insured by any bank or bank affiliate. Osaic Institutions and NHTrust not affiliated.

NHTrust is a brand name of New Hampshire Trust Company. We are proud to follow the TRUST approach with all customers and prospects.

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